Vertex Brand Guide

Updated April 2025

We change lives through education.

Logos

The Vertex Education primary logo consists of the wordmark and mountain peaks mark. Each peak represents a Core Value of Vertex: Innovative Minds, Hungry Hearts, and Engaging Spirits.

The registered trademarks and official colors and fonts of the company are graphic elements that support the Vertex brand. These elements strengthen the ability of the schools to communicate its mission and message, and create a visual relationship between our audience and everything Vertex.

Use a Vertex logo on everything you produce, and everything you produce should look like it is from Vertex.

Please review the Restrictions portion of this site.

Vertex logo .PDF | .JPG
Vertex logo -whitewhite with transparent background
.PNG
Vertex logo - blackfor one color (black text) documents
.PDF | .JPG | .PNG

Variations

Variations may be used on a limited basis as needed.

Mountain LogoBlue .PDF | White .PNG
Horizontal LogoBlue .PDF | White .PNG
Horizontal LogoBlue .PDF | White .PNG
Mountain LogoSquare .PNG | Circle .PNG
Horizontal LogoSquare .PNG | Circle .PNG

Colors

Our primary color is Vertex Blue. This should be used whenever possible. Vertex Gray and Gold are secondary colors, and should be used to provide additional contrast to presentations and designs. Tertiary colors provide additional options, but should only be used sparingly.

Vertex Blue

Pantone®: 2955C
CMYK: 100 -60-10-53
RGB: 0-56-101
HEX: #003865

Vertex Gray

Pantone®: 424C
CMYK: 55-46-48-10
RGB: 112-115-114
HEX: #707372

Vertex Gold

Pantone®: 7407C
CMYK: 20-40-80-0
RGB: 203-160-82
HEX: #CBA052

Dark Gray

HEX: #404342

Light Gray

HEX: #C0C3C2

White

HEX: #FFFFFF

Tertiary Green

HEX: #2DA44A

Fonts

Europa

Europa Bold is our title and headline font. It is only available to those with a Adobe Creative Cloud license. If you do not have a Creative Cloud license, please use "Red Hat Display" as an alternate font.

Download

Red Hat Display

(Europa Alternative)
Download

DM Sans

(body copy)
Download

Arial

(DM Sans Alternative)
Native font

Are you having font substitution issues when creating PDFs from Office programs? Fix it by following these steps. If that doesn't resolve the issue, please use the Arial font.

Restrictions

The logo may not be altered. The following examples demonstrate logos that are NOT in compliance with the visual identity guide. This applies to all applications, including but not limited to, printed materials, web pages, video production, and merchandise.

do not rotate don't rotate
do not recolor don't recolor
do not crop don't crop
do not squeeze don't squeeze
not over a colored background not over a colored background
not over an image not over an image

Templates

Instructions:
  1. Select Slides or Doc link.
  2. Do NOT request edit access.
  3. Under the file name in the top left of the window, select File > Make a Copy.
  4. Create a name for your presentation and select a folder on your Google Drive.
  5. Use the Layout dropdown in the toolbar to toggle between slide layout options.
For Microsoft Office products:
  1. Select Slides or Doc link.
  2. Do NOT request edit access.
  3. Under the file name in the top left of the window, select File > Download and select the Microsoft Office file type.
  4. Open the downloaded file in the corresponding Microsoft Office application.

Google Workspace

Please read instructions first.

Slides (presentation)
Docs (letterhead)

PowerPoint Template (.pptx)

Virtual Meeting Backgrounds

Right-click on the image you want to use and "Save Link As..." to download to your computer, then follow the instructions below to create and/or change your virtual meeting background: Google Meet, Zoom

Vertex virtual background

Vertex .JPG

Legacy virtual background

Legacy .JPG

Legacy Online Academy virtual background

LOA .JPG

Desktop Wallpaper - Thematic Goal

Right-click on the image you want to use and "Save Link As..." to download to your computer, then apply as a wallpaper.

Vertex virtual background
Legacy virtual background
 

Email Signatures

Click the link below. In the new window, select all (CTRL +A), then copy (CTRL + C) and paste into the email signature section of your chosen email program

Email Signatures

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